(Project
08
) —
Nørd Arkitekter
Concrete Poems
A practice of white volumes and deep shadows, set in motion.
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Client
Nørd Arkitekter
Discipline
Motion identity & website
Sector
Architecture
Year
2024
Runtime
—
Services
Motion identity · Website · Signage
(Overview)
An identity that moves like light through a building across a day — the logotype casts its own shadow, which shifts with the visitor’s local time.
Credits
Design — Kinora Development — Mariana Costa
The brief
The brief fitted on a single page, and we kept it that way. Make something that feels true to how the product is actually made — and calm enough to still look right in ten years. No shouting, no gimmicks, no stock of tricks.
The approach
We spent the first weeks with the people who make the thing, watching rather than talking. Every decision afterwards was an edit rather than an addition: one location, one light source, a handful of rules for movement, and a tone of voice the team now writes in without us.
The outcome
A campaign that travelled across film, print and retail in a single season. The numbers moved quickly, but the compliment we value most is simpler: people assume it has always looked this way.