(Project
04
) —
Brume Atelier
Linen Hours
A slower kind of luxury, woven by hand in the Alentejo.
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Client
Brume Atelier
Discipline
Brand film & photography
Sector
Textiles
Year
2025
Runtime
03:20
Services
Brand film · Photography · Social
(Overview)
A brand film and a year of photography for a linen atelier — morning light, unhurried hands and the sound of the loom as the soundtrack.
Credits
Director — Inês Morais Photography — Kasper Lind
The brief
The brief fitted on a single page, and we kept it that way. Make something that feels true to how the product is actually made — and calm enough to still look right in ten years. No shouting, no gimmicks, no stock of tricks.
The approach
We spent the first weeks with the people who make the thing, watching rather than talking. Every decision afterwards was an edit rather than an addition: one location, one light source, a handful of rules for movement, and a tone of voice the team now writes in without us.
The outcome
A campaign that travelled across film, print and retail in a single season. The numbers moved quickly, but the compliment we value most is simpler: people assume it has always looked this way.