(Project
03
) —
Maison Aubry
Lookbook SS27
Tailoring for people who walk faster than the city.
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Client
Maison Aubry
Discipline
Art direction & campaign
Sector
Fashion
Year
2026
Runtime
00:45
Services
Art direction · Campaign · Lookbook
(Overview)
A Paris house known for its long coats. We cast dancers instead of models and let every frame keep a little of the movement.
Credits
Photography — Lea Marchand Casting — Studio Sabe Grade — Nuno Reis
The brief
The brief fitted on a single page, and we kept it that way. Make something that feels true to how the product is actually made — and calm enough to still look right in ten years. No shouting, no gimmicks, no stock of tricks.
The approach
We spent the first weeks with the people who make the thing, watching rather than talking. Every decision afterwards was an edit rather than an addition: one location, one light source, a handful of rules for movement, and a tone of voice the team now writes in without us.
The outcome
A campaign that travelled across film, print and retail in a single season. The numbers moved quickly, but the compliment we value most is simpler: people assume it has always looked this way.