(Project
10
) —
Halde Hotels
Morning Rooms
Nine rooms, one staircase, all of the morning light.
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Client
Halde Hotels
Discipline
Brand & booking experience
Sector
Hospitality
Year
2024
Runtime
—
Services
Identity · Signage · Booking UX
(Overview)
An identity, signage and a booking flow for a small coastal hotel — designed to feel like being shown to your room by someone who loves it.
Credits
Design — Kinora Photography — Kasper Lind
The brief
The brief fitted on a single page, and we kept it that way. Make something that feels true to how the product is actually made — and calm enough to still look right in ten years. No shouting, no gimmicks, no stock of tricks.
The approach
We spent the first weeks with the people who make the thing, watching rather than talking. Every decision afterwards was an edit rather than an addition: one location, one light source, a handful of rules for movement, and a tone of voice the team now writes in without us.
The outcome
A campaign that travelled across film, print and retail in a single season. The numbers moved quickly, but the compliment we value most is simpler: people assume it has always looked this way.