(Project
13
) —
Ilse Jewellery
Pearl Index
A catalogue of pearls, indexed like a natural history archive.
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Client
Ilse Jewellery
Discipline
Packaging & photography
Sector
Jewellery
Year
2023
Runtime
—
Services
Packaging · Print · Photography
(Overview)
Packaging, a printed index and product photography for a fine jeweller — each pearl numbered, measured and photographed like a specimen.
Credits
Design — Kinora Photography — Daniel Okafor
The brief
The brief fitted on a single page, and we kept it that way. Make something that feels true to how the product is actually made — and calm enough to still look right in ten years. No shouting, no gimmicks, no stock of tricks.
The approach
We spent the first weeks with the people who make the thing, watching rather than talking. Every decision afterwards was an edit rather than an addition: one location, one light source, a handful of rules for movement, and a tone of voice the team now writes in without us.
The outcome
A campaign that travelled across film, print and retail in a single season. The numbers moved quickly, but the compliment we value most is simpler: people assume it has always looked this way.