(Project
01
) —
Lune Parfums
Second Skin
A fragrance that behaves like daylight on bare shoulders.
Scroll for the story
Client
Lune Parfums
Discipline
Campaign film & identity
Sector
Fragrance
Year
2026
Runtime
01:30
Services
Campaign · Film · Identity · Packaging
(Overview)
A launch film shot in a single sunlit room, and an identity that fades in like scent does — first faint, then impossible to forget.
Credits
Director — Inês Morais DP — Kasper Lind Styling — Ama Owusu
The brief
The brief fitted on a single page, and we kept it that way. Make something that feels true to how the product is actually made — and calm enough to still look right in ten years. No shouting, no gimmicks, no stock of tricks.
The approach
We spent the first weeks with the people who make the thing, watching rather than talking. Every decision afterwards was an edit rather than an addition: one location, one light source, a handful of rules for movement, and a tone of voice the team now writes in without us.
The outcome
A campaign that travelled across film, print and retail in a single season. The numbers moved quickly, but the compliment we value most is simpler: people assume it has always looked this way.