(Project
12
) —
Peri Studio
The Long Walk
One coat, one take, nine minutes across the city.
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Client
Peri Studio
Discipline
Short film
Sector
Fashion
Year
2023
Runtime
09:12
Services
Film · Direction · Sound
(Overview)
A single-shot fashion film following a coat through Lisbon at dawn — no cuts, no music, only footsteps and the city waking up.
Credits
Director — Tomás Vieira Steadicam — Rui Faria
The brief
The brief fitted on a single page, and we kept it that way. Make something that feels true to how the product is actually made — and calm enough to still look right in ten years. No shouting, no gimmicks, no stock of tricks.
The approach
We spent the first weeks with the people who make the thing, watching rather than talking. Every decision afterwards was an edit rather than an addition: one location, one light source, a handful of rules for movement, and a tone of voice the team now writes in without us.
The outcome
A campaign that travelled across film, print and retail in a single season. The numbers moved quickly, but the compliment we value most is simpler: people assume it has always looked this way.